Botanica is a cosmetic concept with simple, natural, ecological ingredients.
The brand's goal is to deliver the face and body care products of the highest quality. We wanted to create a visual identity that would harmonize with the brand and emphasize its advantages. The minimalist typographic logo does the job – it evokes a sense of purity, naturalness and simplicity of composition, and gives a sense of security. Visual effects go with functionality, because clean, minimalist design stands out from the clutter so common on drugstore shelves. For printed materials and multimedia campaigns, we chose a color palette referring to the natural composition of products and its being close to nature.
We use cookies to help our website run effectively. By using this website you agree to that.
OK, that's fine