Botanica is a cosmetic concept with simple, natural, ecological ingredients.

The brand's goal is to deliver the face and body care products of the highest quality. We wanted to create a visual identity that would harmonize with the brand and emphasize its advantages. The minimalist typographic logo does the job – it evokes a sense of purity, naturalness and simplicity of composition, and gives a sense of security. Visual effects go with functionality, because clean, minimalist design stands out from the clutter so common on drugstore shelves. For printed materials and multimedia campaigns, we chose a color palette referring to the natural composition of products and its being close to nature.