Magdalena Baker is a dentist's personal brand.

Our work included rebranding due to moving to a new headquarter. As a result, a new logo, business cards, advertising leaflets in two formats and a website were created. All artifacts are kept in our characteristic minimalist style. In advertising leaflets, black and white photos are enlivened by the addition of purple, which is the color accent of the new logo, and has also been used on business cards. The website of the dental practice is corresponding with the visual identity. It presents limited content and focuses on the philosophy of work and the specialization of the practice founder. The minimalist menu allows you to quickly navigate on the page and find the right information. The color palette consists of neutral grays broken with purple, the whole is decorated with black and white photographs.