Multimotiva Medica is a modern training company operating in the medical industry.
During the work on this project, the brand name, minimalist logo, printed materials and a website were created. Branding also assumed building a visual and marketing strategy for the company. The visual identity was based on a typographic logo. All materials were created in the spirit of minimalism, and the amount of content presented is limited.
Printed materials are a combination of black and white while maintaining a large amount of white space. Ascetic business cards only convey what is most important. The main channel of communication with the client is e-mail, so we decided to limit the amount of information to the necessary. An information brochure presenting the training offer was also prepared. Most of the information, however, can be found on the website designed and built by us, where the white and black of printed materials meet the color of saturated and expressive photographs.