Praga Clinic is a dental and aesthetic medicine clinic in Warsaw. For the owner the issue of aesthetics and sense of taste is a personal philosophy and the grounds of everyday work. At the same time, it was very important to take into account the atmosphere and history of the district where the office is located – old Praga. While working on the logo design, we had to go back in time to the 1920s. Browsing through albums with art and architecture of that era, we soaked up bohemian atmosphere. That's how the logo was created and became the perfect balance between the aesthetics of the era being a point of reference and the needs of the modern recipient. At the same time, it remains elegant and minimalist. It arouses positive emotions, emphasizes the prestige and promises professional service at the appropriate level.

The visual identity is complemented by a minimalist but original website.